We are extremely excited about this further extension of the Salt Life brand. Consumer recognition of Salt Life continues to grow exponentially across the US and Caribbean markets. Our consumers consistently tell us they want more Salt Life-branded products, and beer is often their beverage of choice while living the Salt Life. The growth of our apparel through all channels of distribution combined with the popularity of Salt Life-branded restaurants gives us a natural platform for this new product and marketing initiative to leverage the Salt Life brand.
Delta Apparel, Inc.