Effective September 1, 2012.

B-21 Liquors, Inc. has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program covers information collected through this Web site, www.b-21.com. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at (727) 937-5049 or service@b-21.com. If you are not satisfied with our response you can contact TRUSTe here.

B-21 Liquors Inc, (B-21) is dedicated to maintaining and safeguarding the privacy of its customers and contacts. The following privacy statement is to let you know about our policy regarding the collection and use of information about you and your communications with us on our web site www.b-21.com.

B-21 will not otherwise use or disclose your personal information to any third party without your consent, except as described in this Privacy Policy, or as required by law, court order or similar legal process or as requested by other government or law enforcement authority. Any personal information you provide us will be known only by You and B-21, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others.

If you sign-up to receive a special email, we may use our E-mail list to notify you of special events and/or promotions. Being on this E-mail list is optional; if you do not want to receive e-mail from us, you may request not to or unsubscribe at any time. by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page. Your email will never be shared with any other company.

We may provide your personal information to companies that provide services to help us with our business activities such as shipping your order or offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

With respect to cookies: We use cookies to store visitors preferences, record session information, such as items that consumers add to their shopping cart, record user-specific information on what pages users access or visit, record past activity at a site in order to provide better service when visitors return to our site .

If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at the above address, calling us at the above telephone number.

From time to time, we make the e-mail addresses of those who access our site available to other reputable organizations whose products or services we think you might find interesting. If you do not want us to share your e-mail address with other companies or organizations, please let us know by calling us at the number provided above, e-mailing us at the above address.

Information Collection and Use

When you make a purchase through B-21.com, the order form will ask you to give us information specific to your purchase, including but not limited to your billing and shipping addresses and phone numbers, your credit card information and your e-mail address. We ask for this information so that we can process your order. We will only contact you if there is a problem that needs your immediate attention. In our effort to provide the best customer service possible, we may also use the information on occasion to contact you for feedback concerning our products and services. We do not make this information available to other companies.

Cookies
We may use cookies, for example, to keep track of your preferences and profile information. Cookies are also used to collect general usage and volume statistical information that does not include personal information.

Third Party Cookies
The use of cookies by our [partners, affiliates, tracking utility company, service providers] is not covered by our privacy policy. We do not have access or control over these cookies. Our [partners, affiliates, tracking utility company, service providers] use session ID cookies [to make it easier for you to navigate our site, in order for you to use the shopping cart, etc.]

Web beacons
Our Web pages contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.

Widgets
Our Web site includes Social Media Features, such as the Facebook Like button [and Widgets, such as the Share this button or interactive mini-programs that run on our site]. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Your Security
As a customer you reserve the right to be concerned about the security of your credit card information. Please be assured that your financial information is sent to us via encrypted data and can therefore not be received or deciphered by other parties. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you are still not comfortable with releasing your credit card information via our Web site you may call us at 1-888-B21-WINE (221-9463) or locally at 727-937-5049 to place your order.

YUser Access and Choice
If your personal information changes, or if you no longer desire our service, you may correct, update, amend, delete/remove, or deactivate it by making the change on our member information page or by emailing our Customer Support at service@b-21.com. We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Send a gift
If you choose our service to send a gift to a friend we will only use the information you provide (name and shipping address) to send your friend their gift.

Links to 3rd Party Sites
Our Site includes links to other Web sites whose privacy practices may differ from those of B-21 Liquors, Inc. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Web site you visit.

Blog/Forum
Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at service@b-21.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Changes to this Policy
We may update this privacy policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us
B-21 Liquors, Inc.
43380 US Hwy 19 N
Tarpon Springs, FL 34689
service@b-21.com