"Killer" Joe Piro
demonstrating the mule
Royal, the premium Canadian Whisky
created in 1939 and produced in
honor King George VI and Queen
Elizabeth royal tour of Canada, is
introduced to the U.S. market.
Smirnoff Vodka hired
famed dance instructor "Killer" Joe
Piro to create a new dance called
"The Mule" for their drink of the
same name (vodka with a 7-Up mixer)
and to release an album of music
that included a track with the same
name. The the track didn't include
calls to help people dance the mule;
instead, the singers tell you how to
fix yourself the drink!
Robert Mondavi introduces the term
Fume Blanc to wine labels
to market the winery's oak aged Napa
Valley Sauvignon Blanc.